Advertiser: Anheuser-Busch InBevBrand: BudweiserAgency: AnomolyCountry: Canada
Objectives
The ultimate goal was increasing brand preference and consumption through association with hockey. That being said, despite being the #1 beer brand in Canada, Budweiser was also suffering with a meaning and relevancy gap to our largest competitor, Molson Canadian
In September 2016, when the goals would matter the most to all of Canada, we needed to develop an innovative way to elevate game time by deepening fans' emotional connection to hockey and Budweiser. We needed to make Bud synonymous with hockey goals and ensure our...