Campaign details
Brand:Bud LightAgency: Engine ShopCountry: United States
Why is this work relevant for Creative Strategy?
The BL6 campaign was work led by the problem, as all good strategies should be. While the solution was a breakthrough for several reasons, the core idea would not have generated the client excitement if it did not solve for the reach issues resident in the target audience's media consumption habits.
Earned Media is even more tactile with this audience because of the media skepticism inherent in the industry.
Our creative strategy was aided by the timing of a...