Bud Light: BL6 gaming console

Bud Light, a beer brand, launched a campaign in the US to raise purchase intent and brand preference with LDA beer-drinking gamers between the ages of 25-34.

Campaign details

Brand:Bud LightAgency: Engine ShopCountry: United States

Why is this work relevant for Creative Strategy?

The BL6 campaign was work led by the problem, as all good strategies should be. While the solution was a breakthrough for several reasons, the core idea would not have generated the client excitement if it did not solve for the reach issues resident in the target audience's media consumption habits.

Earned Media is even more tactile with this audience because of the media skepticism inherent in the industry.

Our creative strategy was aided by the timing of a...

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