Bogotá Museum of Modern Art (MAMBO): Museum for rent

The Museum of Modern Art Bogotá (MAMBO), a museum, increased revenues and number of visits through a stunt that saw it being put up for rent in Colombia.

Campaign details

Brand: MAMBO (Bogotá Museum of Modern Art)Agency: DDB ColombiaCountry: Colombia

Objectives

To raise USD $75,000 during the month of February 2018 between donations and memberships, with the goal of covering the museum's USD $43,000 monthly expenses and, additionally, obtaining new revenue that would allow for some pending refurbishing at the MAMBO's installations.

Summary of the work

The Challenge:To keep MAMBO alive in a country where locals don't visit its museums, with a great idea that would allow it to pay for its monthly expenses, refurbish its installations and save it from an...

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