Campaign details
Brand: Banco PichinchaAgency: Mullenlowe DeltaCountry: Ecuador
Objectives
- To create a new way to do sponsorships going beyond a logo on a shirt.
- To reveal the new sponsor, Banco Pichincha, to Liga de Quito fans.
- To generate a sense of common interest among Banco Pichincha and fans.
- To become the most sought-after sponsor regardless of the team the fans support.
- To take advantage of a football match as an opportunity for the fans to show their passion for their favorite team.
Summary of the work
"Banco Pichincha used 3D printing technology to create a...