Axe Ark: The last limited edition
Ponce Buenos Aires
Advertiser: UnileverBrand: AxeCountry: Argentina
Objectives
Global background
Axe, the world's number one male deodorant brand, has become an undeniable icon of seduction thanks to its great fragrance offering and its clear product and communication strategies.
As with most brands targeting teenagers, the greatest challenge is staying cool, disruptive and globally relevant. Axe has tackled this challenge by continually innovating on both the product and communication fronts. From chocolate men to fallen angels, staying one step ahead of consumers and competitors has been an essential part of...