Art Series Hotels: Steal Banksy

For this campaign, Art Series Hotels, an Australian luxury hotel chain, raised its summer occupancy rates.

Art Series Hotels: Steal Banksy

Naked Communications Cremorne

Advertiser: Art Series Hotel GroupBrand: Art Series HotelsCountry: Australia

Objectives

The Art Series Hotels are a group of luxury hotels in Australia, which house an array of sought-after artworks. Each hotel is dedicated to a famous Australian artist (Adam Cullen, Charles Blackman and John Olsen), where guests enjoy a multifaceted art themed experience.

The business traveller segment makes up a large proportion of guests to the hotels, travelling interstate for short stays. This ensures great occupancy rates and return visitation during the 'working year' but posed a...

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