Campaign Details
Brand: Associação de Paralisia Cerebral de Lisboa (APCL)Idea: HavasCountry: Portugal
Why is This Work Relevant for Creative Strategy?
The strategy of the campaign was a success because of the way it used a common habit of the Portuguese - hiring accountants to do their taxes - to create a solution for the lack of donations to NGOs like APCL.
How?
By training the cerebral palsy patients to become certified CPAs, that help the Portuguese with their taxes in exchange for their donation to APCL.
Turning for the first time tax donations into a...