Antena 1 - Observator: The RGB News

This case study shows how Observator, a Romanian TV show, successfully helped increase the number of blood donors by removing the colour red from its program's RGB settings.

Advertiser: Antena 1 - ObservatorAgency: Geometry Global BucharestCountry: Romania

Objectives

THE SAD STATISTICS EVERYONE SEES

On average, 1 in every 10 Romanians who ends up in a hospital needs blood transfusion. But the blood supply can only cover 66% of the need. No more than 17 people out of 1000 donate blood, leaving the country at the bottom of blood donation ranking in Europe, compared to 68 in Denmark, 55 in Germany or 42 in Hungary.

THE STATISTICS YOU DON’T SEE

There have been several national campaigns on blood donations. Each...

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