An Post: Address Point

An Post, a postal service company, increased brand awareness in Ireland by launching a free nationwide service that provided homeless people with a fixed address.

Campaign details

Brand: An PostAgency: Wunderman ThompsonCountry: Ireland

Objectives

In creating Address Point we had 4 objectives.

  1. Maximise engagement and sharing at launch - we needed to earn attention with our new solution and create a buzz to drive national awareness of this new service quickly.
  2. Drive service usage - create a service that would be widely and actively used by the homeless community.
  3. Build the brand – bolster An Post's brand reputation and connection to its consumers through recognition of this initiative that related to an issue that was hugely culturally important.
  4. Become a...

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