Airbnb: Gay chorus deep south

Airbnb, a vacation rental company, increased awareness of discriminatory laws in the US by partnering with San Francisco's Gay Men's Chorus to launch a documentary film that followed their tour of some of the most discriminatory states in the country.

Campaign details

Brand: AirbnbAgency: AirbnbCountry: United States

Why is this work relevant for Creative Strategy?

Airbnb is a tech and travel company, with a mission to bring belonging and acceptance to everyone, everywhere. They provide housing and experiences for people globally. Airbnb sought out to create GAY CHORUS DEEP SOUTH, a documentary film, that would further their mission, even if it didn't directly relate to their product. Airbnb believes that magical things can happen when you travel, and the story behind their first feature length film showed exactly that.

Background

The Brief:

Airbnb's core values...

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