Aflac: The journey of my special Aflac duck

Aflac, an insurance company, expanded the role of its icon, the Aflac Duck, into a philanthropic force to support children with cancer in the USA.

Campaign details

Brand: AflacAgency: SproutelCountry: United States

Objectives

Since 1995, Aflac has contributed over $151M to eradicating childhood cancer, appeared on Ethisphere's World's Most Ethical Companies list for 15 consecutive years, and been named one of Fortune's World's Most Admired Companies for the 20th time.

Yet, RepTrak's survey results showed a lack of consumer knowledge of Aflac's corporate social responsibility efforts. To amplify awareness, Aflac expanded the role of its $20 billion icon, the Aflac Duck –which has high brand recognition– into a philanthropic force. It combined the Aflac Duck with cutting-edge social robotics for...

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