Campaign details
Brand: Ad CouncilAgency: Pereira & O'DellCountry: United States
Why is this work relevant for Creative Strategy?
Getting America vaccinated is a numbers game. You need 70-80% of the population inoculated for it to work. And here's the situation we faced in December 2020:
- 30% were going to take it no matter what
- 20% were NOT going to take it regardless of what we said
- 20% were likely going to take it once others started to get theirs
- 30% were leaning towards a no, but still listening
This last 30% is the only one...