Campaign details
Brand: ABAAD Resource Center for Gender EqualityAgency: Leo BurnettCountry: Lebanon
Objectives
Lebanon is one of 10 countries in the world that exonerates rapists if they marry their victim as delineated by Article 522 of the Lebanese Penal Code . Prior to our campaign, Article 522 was practically unheard of by 99% of the Lebanese .
- Our first objective was to raise awareness on this law.
- Views
- Engagement
- Our second objective was to use this awareness to mobilize the Lebanese public thus creating a people-led movement to pressure the parliament into voting for...
KPIs: