Ab Inbev/Guarana Antarctica: She Can

Guaraná Antarctica, a soft drink brand, sponsored the Brazilian Women's Football Championship and raised money for women's football academies in Brazil.

Campaign details

Brand: AB Inbev/Guaraná AntarcticaAgency: SOKO São PauloCountry: Brazil

Why is This Work Relevant for Creative Strategy?

By making 35 million of our soda cans available as a media channel for any brand willing to sponsor Women's Soccer, in fact, we have given new strategic and creative meaning to our product and have arrived at a place that other players have never reached before: the media plans of many brands.

We adopted dark social, as one of the main strategies to ensure mobilization of people in the cause.

More than an innovative movement using...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands