Canadian survey of BIPOC marketing professionals shows gaps in workplace experience

Canadian survey of BIPOC (Black, Indigenous, and People of Colour) marketing professionals shows gaps in workplace experience. A survey of over 300 Canadian BIPOC marketing industry professionals, by POCAM (People of Colour in Advertising and Marketing) examining their experiences in the workplace, conducted late 2020.
  • As it is in the USA, BIPOC individuals in creative industries in Canada are largely early on in their careers (56%) and are under-represented at top levels (10%); 78% have no mentor or sponsor at their place of work.
  • This leads to alienation and forced assimilation, with 87% saying they “must be on guard just to make it through the workday in peace.” Microaggressions and other demeaning treatment are rampant: 83% of BIPOC have experienced a microaggression, 56% racial discrimination, and 33% have had to deal with racial harassment.
  • That said, two-thirds of those surveyed feel their agencies are taking...

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