Campaign details
Brand: Campbell's SoupBrand owner: Campbell Soup CompanyEntrant company: Leo Burnett Chicago, ChicagoIdea creation: Leo Burnett Chicago, Chicago / Spark Foundry, New York / MSL, Chicago / Campbell Soup Company, CamdenMedia: Spark Foundry, New YorkPR: MSL, ChicagoMarket: North AmericaSector: Convenience, readymadeMedia channels: Packaging & design, Television, Virtual & augmented reality, Word of mouth, influencersBudget: Over 20 million
Executive summary
Once viewed as an icon of American progress and culture, changes in the understanding of health and nutrition as well as...