Campbell’s: Dinner Insurance

Campbell's, a processed food and snack brand, alleviated the pressure on Thanksgiving hosts in the US with its Dinner Insurance campaign.

Summary

For decades, Campbell's has been gracing Thanksgiving tables nationwide. It's a holiday that is important to American families and critical to driving a large portion of Campbell's annual sales.

However, Thanksgiving 2020 - in the midst of a global pandemic and ongoing stay-at-home orders - was going to be a holiday like no other. Covid restrictions meant more first-time cooks, nervous about cooking a big meal, without more seasoned family and friends to guide them. The traditional Thanksgiving dinner, including side dishes made with Campbell's products, were at risk of being cut from the menu as these...

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