Campaign for Action on Family Violence: Influencers

This case describes a campaign run by New Zealand's Ministry of Social Development and the Families Commission since 2007 to motivate people to take action against family violence and increase their ability to act.

Campaign for Action on Family Violence: Influencers

Category: Sustained SuccessAgency: DraftFCBClient: Ministry of Social Development/Families Commission

Summary

Since 2007, the "It's not OK" campaign has been breaking down barriers to pave the way for people to start a difficult conversation about family violence. It is a significant social issue for New Zealand with half of all murders attributed to domestic violence, along with the social and economic costs it generates.

The idea from the DraftFCB team was to create a rallying cry to unify the efforts of individuals and community groups taking action against family...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands