Campaign details
Brand: Cadbury's MandolinBrand Owner: Mondelez FoodLead Agency: StarcomContributing Agencies: Tayarah productionCountry: EgyptIndustries: ConfectioneryMedia Channels: Online video, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
Cadbury's Mandolin was to launch a new two-bar pack to tap into a new price point in order to evolve the price pack architect (PPA) for Egypt's favourite chocolate. As the economy hit massive inflation and the decline of the 0.5 L.E. price segment, Mandolin's small SKU that was at 0.5 L.E. had to be delisted and focus...