Cadbury Creme Egg: Have a fling with a Creme Egg

This case study explains how Cadbury Creme Egg, the chocolate brand, reached people aged 16-24 in the UK with storytelling that focussed on mobile.

Cadbury Creme Egg: Have a fling with a Creme Egg

Elvis

How did the campaign make a difference?

Cadbury's Creme Egg needed to maintain brand presence and saliency amongst 16-24 year olds between Christmas and Easter.

These people are expensive and hard to reach with traditional broadcast media – but 'Storytelling at Scale' reached them efficiently through social channels and a 'mobile newsfeed first' philosophy kept them engaged.

Reach and frequency were maintained throughout the Creme Egg season. The social activity achieved reach peaks of over 17 million people and helped Creme Egg become a £50million brand for the first...

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