Cadbury: Worldwide Hide

Cadbury, a chocolate brand, invited people in the UK to hide virtual Easter eggs for each other to find.

Campaign details

Agency: VCCP CXClient: CadburyCampaign Name: Cadbury Worldwide Hide

Easter should be a time for care-free connection.

But it's gradually lost meaning, with young people disengaged, parents too busy and Covid-19 running riot.

The brief was to get the nation hiding eggs for one another through an innovative digital platform - highlighting the generosity in everyone.

Strategy

To save Easter, VCCP CX and Cadbury created the Worldwide Hide, an innovative digital platform that allowed people to hide an egg anywhere in the world for a loved one, from the comfort of their sofa.

The...

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