Campaign details
Brand: CadburyBrand owner: Mondelez InternationalEntrant company: VCCP, LondonMarket: United KingdomSector: ConfectionaryMedia channels: Events & experiential, Outdoor,out-of-home, Packaging & design, Print - general, unspecified, Public relations, Social media, Sponsorship - sports, Voice,chatbots, Word of mouth,influencersBudget: 1 - 3 million
Executive summary
When John Cadbury founded the company in 1824, he believed that chocolate could make the world a better place.
From the founding of Bournville, where factory workers enjoyed a better quality of life, Cadbury had always epitomised a way of doing business which put people...