World Vision NZ: The forgotten millions

This case study demonstrates how World Vision in New Zealand, a Christian humanitarian charity, drew attention to the Syrian crisis by using first-hand accounts to tell the story.

World Vision NZ: The forgotten millions

Agency: In-houseClient: World Vision NZCategory: Charity / Not for profit

Summary

World Vision's "The Forgotten Million" campaign used poignant personal stories to change the public narrative of the Syrian humanitarian crisis and draw attention to the 13.5 million people affected by the conflict. The campaign also surpassed fundraising targets and positioned World Vision as engaging and relevant experts.

Key Learnings

World Vision drew on insights from high performing appeals and global research into development communications techniques, choosing to use first-hand accounts as an engaging and trust-engendering story-telling...

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