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Category: Sustained Success/Grand EffieAgency: MTCAdvertiser: Fairfax Magazines (Cuisine)
SUMMARY
In 2000 Cuisine was the market leader with a high subscription base and no serious competition to speak of. By the quarter to 21 August 2005 the category had exploded to 21 food and wine magazines sold in supermarkets alonei.
Cuisine anticipated this explosion of competitive titles with a campaign designed to:
protect its critical subscriber base,
continue to grow circulation and readership,
target incremental growth from retail sales,
and protect Cuisine's share of retail space.
Perhaps...