Campaign for Action on Family Violence: Influencers
Category: Sustained SuccessAgency: DraftFCBClient: Ministry of Social Development/Families Commission
Summary
Since 2007, the "It's not OK" campaign has been breaking down barriers to pave the way for people to start a difficult conversation about family violence. It is a significant social issue for New Zealand with half of all murders attributed to domestic violence, along with the social and economic costs it generates.
The idea from the DraftFCB team was to create a rallying cry to unify the efforts of individuals and community groups taking action against family...