Boundary Road Brewery: The Resident
Campaign details
Category: Most Progressive CampaignAgency: Barnes, Catmur and FriendsClient: Boundary Road Brewery
Summary
Craft beer in New Zealand was stuck in a cluttered rut, so Boundary Road Brewery (BRB) decided to import exotic brewers to counter the imported exotic beers.
They'd bring fresh taste buds and hybrid flavours to New Zealand and let them loose, getting the best of local and international values. Suddenly a modest exercise in building Boundary Road Brewery's brand credibility was turning into a million dollar money-maker.
Key learnings
While the first impression of the...