CA Technologies: Election Night on the Empire State Building

This case study explains how CNN, the American cable news network, and CA Technologies, an American computer software brand, built a program that turns numbers into real information to tell the story of the 2016 presidential election.

Campaign details

Brand: CA TechnologiesLead agency: SwirlRegion: NA

Objective

Alex Wellen, CNN's CPO felt that there is an obsession with data right now, but without editorial insight it means nothing. At the same time, Otto Berkes, CTO, CA Technologies also recognized that people are hungry for the meaning behind the numbers. So, the pair set out to build a program that turns those numbers in to real information that tells the story of this election cycle in a way that people really haven't seen before.

Target audience

We targeted business decision makers and IT decision...

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