Campaign details
Brand: CA TechnologiesLead agency: SwirlRegion: NA
Objective
Alex Wellen, CNN's CPO felt that there is an obsession with data right now, but without editorial insight it means nothing. At the same time, Otto Berkes, CTO, CA Technologies also recognized that people are hungry for the meaning behind the numbers. So, the pair set out to build a program that turns those numbers in to real information that tells the story of this election cycle in a way that people really haven't seen before.
Target audience
We targeted business decision makers and IT decision...