Byblos Bank: The Lebanese are losing it...
Tahaab Rais
Campaign details
Brand owner: Byblos BankLead agency: FP7/BEY (Part of McCann Worldgroup) and FP7/DXB (Part of McCann Worldgroup)Contributing agency: UMBrand: Byblos BankCountry: LebanonIndustry: Banks, credit cards, loans, Government, social policyChannels used: Direct marketing, Earned media, buzz, Email marketing, Internet - display, Internet - microsites, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how Byblos Bank launched a socio-cultural movement calling...