Byblos Bank: The Lebanese are losing it...

This case study explains how Byblos Bank, the Lebanese retail bank, launched a campaign to save cedar trees - the symbol of Lebanese national identity.

Byblos Bank: The Lebanese are losing it...

Tahaab Rais

Campaign details

Brand owner: Byblos BankLead agency: FP7/BEY (Part of McCann Worldgroup) and FP7/DXB (Part of McCann Worldgroup)Contributing agency: UMBrand: Byblos BankCountry: LebanonIndustry: Banks, credit cards, loans, Government, social policyChannels used: Direct marketing, Earned media, buzz, Email marketing, Internet - display, Internet - microsites, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k

Executive summary

This case study describes how Byblos Bank launched a socio-cultural movement calling...

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