Campaign details
Brand: ButterfingerBrand owner: FerreroLead agency: MindshareContributing agencies: Golin, PrizeLogic, GeometryMarket: United StatesIndustries: ConfectioneryMedia channels: Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Online video, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
As a classic American candy bar from the 1920s, Butterfinger was looking to reclaim its place as a top-five candy bar in the US and connect with a new, younger generation of candy bar lovers.
With two-thirds of the US population gaming, candy brands are naturally...