Burger King UK: Go Whopper or Go Home

Burger King, the restaurant chain, reversed declining sales in the UK by launching a series of TV commercials, OOH ads, and in-app and in-store placements that promoted it as the home of the Whopper.

Campaign details

Brand: Burger King UKAdvertiser: Burger King UKEntrant: BBHPrincipal author(s): Saskia Jones and Ben Shaw, BBHContributing author(s): Mark Stockdale, The Effectiveness Partnership

Summary

Burger King hadn't run a brand campaign for 9 years. They had focused on new products and discounts. As a result in 2018, the brand and business were in a sorry state. Sales were declining, the gap with competitors increasing, and we had a generation of fast food fans that didn't know or care about us. We set out to rebuild the brand, giving pride back to...

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