Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalAgency: MullenLowe USMarket: United StatesIndustries: Restaurants & takeawaysMedia channels: Social media, Word of mouth, influencersBudget: No budget
Executive summary
Q1 is a nightmare for the Quick Service Restaurant (QSR) industry in the US. Inclement weather and tightened wallets make for sales slumps, and Q1 2019 would be no exception for Burger King. Anticipating this, the brand intended to launch a new dessert product and needed its launch to be successful but with a $0 budget.
We saw an opportunity...