Burger King: The Whopper Detour

Burger King, a fast food chain, used its mobile app to lure people away from its biggest rival’s restaurants in the US.

Campaign video: Burger King – The Whopper Detour

Selected creative: Burger King – The Whopper Detour

Credits

Creative agency: FCB New YorkChief Creative Officer: Ari HalperWorldwide Creative Partner: Fred LevronExecutive Creative Director: Gabriel Schmitt / Stu MairAssociate Creative Director, Copy: Laszlo SzlobodaAssociate Creative Director, Art: Alex SprouseAssociate Creative Director: Akos PappDirector of Integrated Production: Adam IsidoreSenior Producer: Henna KathiyaAccount Director: Sarah Tarner / Enrique EspinettiAccount Executive: Miles BrickleySenior Producer: Lauren TuttmanProject Manager: Jesse MorrisSenior...

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