Burger King: Ring King

Fast-food restaurant, Burger King (BK), capitalised on the emerging tech trend of mobile-connected doorbell cameras to gain attention for the brand's Uber Eats partnership on social media in the US.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalEntrant company: MullenLowe, BostonMarket: United StatesSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Social mediaBudget: Up to 500k

Executive summary

"Knock knock…who's there? The most brilliant doorbell hack you've ever seen."

– Mashable

With competitors investing big media dollars to reign supreme in the US delivery space, we needed to innovate to promote Burger King's Uber Eats partnership.

That's where the Ring doorbell camera came in. As mobile-connected doorbell cameras were becoming popular, we started seeing people share...

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