Burger King: #BKFriday

Burger King, a fast-food brand, launched a social media channel for users to light-heartedly complain about their lack of money, before launching its Black Friday offer and surpassing sales targets in Brazil.

Campaign details

Brand: Burger KingLead agency: GingaRegion: LATAM

Strategy

Objective

The goal was to dominate brand engagement in the category in the Black Friday 2019 and surpass the current AUVs (average unit volumes) sales record from previous year successful Black Friday Campaign.

Target Audience

The target audience: consumers in the entire country (Brazil) in all regions where a BK store is present.

Creative Strategy

Brazil was facing a severe economical crisis in the period of the campaign and, while most brands where giving in to an optimistic wave after our presidential election ended, we decided...

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