Building brands: The importance of a reflective strategy
Matthew Sell/Jack MilesNorthstar Research Partners
Perhaps we should re-iterate what defines the digital age. In essence, the euphemism of the digital age refers to the post-internet era which ushered in massive changes in communication technologies and which in turn revolutionised the way people communicate – both with their immediate friendship groups and the wider world around them.
How did this all happen? Well, this age theoretically began with the design of the internet in 1969, but it exploded into consciousness 20 years later after Sir Tim Berners-Lee invented the World Wide...