Building a bridge between UX and analysts

Paula Herrera Andrade

This paper discusses the importance of a company's user research and analytics teams working together in order to provide the most valuable and actionable insights that can impact the product.

Premise

This paper considers the opportunities and challenges of user research and analytics working together, particularly those working in companies that develop user-facing digital products and who rely on understanding their users' online platform behaviour. No single company is the same as another. One may have a single data science team carrying out various roles (business analyst, product analyst, etc.); another may have multiple teams focusing on individual fields. As such, when I use the term "analyst" throughout this paper, I am referring to the person who is tasked with analysing the behaviours on the platform.

In my experience, while...

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