Campaign details
Brand: BT SportAgency: Wunderman Thompson UK
Summary
In the face of fierce competition, changing consumption habits and the threat of online piracy - selling sport had never been so hard.
BT Sport had a huge task. Sky was outspending us by 3:1, flooding traditional media channels; we also needed to stave off newer entrants like the tech-led Amazon - and that's before we tackled millions of illegal streamers who refused to pay a penny.
Our brief was simple. At the beginning of the 2019/20 Premier League season, we needed to find a way to match...