BT Sport: The Unseen Stats

BT Sport, a group of pay television sports channels, used data to wake up the UK to the online abuse epidemic.

Campaign details

Agency: Wunderman Thompson UKClient: BT Sport

Campaign Name: The Unseen Stats

Society - and sport - reached a tipping point in the battle against inequality during the pandemic. BT's brand mission is to Connect for Good, so it wanted to use the platform to lead the fight against online abuse.

Strategy

Sport is data. Today's game is dominated by stats, facts and figures. BT Sport therefore chose to use data to wake up a nation to the online abuse epidemic.

While players performed on the pitch, their social feeds - and those of the...

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