Brooke Bond Red Label: A brew that bonds
Campaign Details
Brand owner: Hindustan Unilever LimitedAgency: Ogilvy & Mather, IndiaBrand: Brooke Bond Red LabelCountry: IndiaIndustry: Hot drinksChannels: Cinema, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, TelevisionBudget: 10 - 20 million
Executive Summary
Bringing together a brand and its loyalists
Sometimes after years in a relationship, things tend to get staid and people grow apart. Just like that, after years of enjoying brand loyalty and leadership, Brooke Bond Red Label that...