Brooke Bond Red Label: A brew that bonds

This case study shows how Brook Bond Red Label, a tea brand in India, created two TVCs showcasing common social tensions being appeased by the power of tea, to regain market leadership.

Brooke Bond Red Label: A brew that bonds

Vipasha Bhuptani and Nikhil Mohan

Campaign Details

Brand owner: Hindustan Unilever LimitedAgency: Ogilvy & Mather, IndiaBrand: Brooke Bond Red LabelCountry: IndiaIndustry: Hot drinksChannels: Cinema, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, TelevisionBudget: 10 - 20 million

Executive Summary

Bringing together a brand and its loyalists

Sometimes after years in a relationship, things tend to get staid and people grow apart. Just like that, after years of enjoying brand loyalty and leadership, Brooke Bond Red Label that...

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