Brooke Bond Red Label: 6 Pack Band
Campaign Details
Brand: Brooke Bond Red LabelBrand Owner: Hindustan Unilever LimitedLead Agency: MindshareContributing agencies: Y FilmsCountry: IndiaIndustry: Hot drinksChannels used: Content marketing, Mobile apps, Online video, Print - general, unspecified, Radio, Social media, TelevisionBudget: Up to 500k
Executive Summary
Brooke Bond Red Label (BBRL) Tea is a 146 year old heritage brand that stands for the "Taste of Togetherness." The brand highlights societal issues and urges people to rise above prejudices and parochial thinking to make the world...