British Heart Foundation: Vinnie Jones, Stayin' Alive and Hands Free CPR

This case study demonstrates how the British Heart Foundation (BHF) charity combined a well-known celebrity, catchy song and easy-to-remember formula to increase the likelihood of the British public trying cardiopulmonary resuscitation (CPR) in the event of a cardiac arrest.

You've been Vinnied: How the BHF taught the UK to save lives

Principal author: Matt Buttrick, Grey LondonContributing authors: Matthew Gladstone and Lucy Jameson, Grey London

Introduction

No one goes to hospital to have a cardiac arrest; they have them at home, on the golf course or in the pub. Typically there's never a paramedic around when you need one.

This is a story of how communications turned Britain into an army of human defibrillators that could step in and perform the basics no matter where the emergency was.

Every year around 60,000 people suffer a cardiac...

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