British Gas: The Energy Enemy

British Gas, an energy and home services provider, launched a campaign in the UK to increase the volume of Home Services sales, decrease the cost per Home Services product and retain 8,000 customers at risk of switching to a competitor.

Campaign details

Brand: British GasAgency: nucleus

Introduction

We've written this paper because we believe the planning community needs to share more stories of digging in for the long run. Of slower, harder roads to success. Of choosing to work with brands who don't claim to be the solution, but are self aware enough to know they're part of the problem.

British Gas.

In a climate emergency, the name says it all.

The sustainability movement is growing. Consumers expect big companies to make it easy for them to "go green". Switching to a renewable energy brand is seen...

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