Bring Alive your Imagination with Royale
Campaign Details
Brand owner: Asian PaintsAgency: Madison Media; MSN (contributing agency)Brand: RoyaleCountry: IndiaIndustry: Home improvementChannels: Events experiential, Games competitions, Internet - display, Internet - microsites, Social mediaBudget: Up to 500k
Executive Summary
Asian Paint has evolved from paints to Décor. It is this paradigm shift that makes Asian Paints stand out from the rest of the competition. However, Asian Paints now wanted to take this thought further and wanted to be synonymous with Beautiful Homes - A feeling that...