Campaign details
Brand/Sponsor: Breeze
Title: Breeze The Good Experiment
Campaign Cost: $100,000-$1 million
Campaign Scope: National
Advertising Agency: Dentsu Jayme Syfu
Product Type: Laundry
Campaign Start: 06/21/2016
Campaign Ends: 09/30/2016
Campaign Ran: Philippines
Campaign Description: corporate identity building
Campaign Summary
For Filipino moms, their children are a reflection of the kind of mother they are. In the same way that a child's victories are theirs, misbehaviors of their kids are theirs to bear as well. In the laundry context, a dirty child is a reflection of "bad mothering", and means...