Breeze: The Good Experiment

This case study explores how Breeze, a detergent brand, ran a national campaign in the Philippines to take out the worry from removing stains and help moms see the good in dirt.

Campaign details

Brand/Sponsor: Breeze

Title: Breeze The Good Experiment

Campaign Cost: $100,000-$1 million

Campaign Scope: National

Advertising Agency: Dentsu Jayme Syfu

Product Type: Laundry

Campaign Start: 06/21/2016

Campaign Ends: 09/30/2016

Campaign Ran: Philippines

Campaign Description: corporate identity building

Campaign Summary

For Filipino moms, their children are a reflection of the kind of mother they are. In the same way that a child's victories are theirs, misbehaviors of their kids are theirs to bear as well. In the laundry context, a dirty child is a reflection of "bad mothering", and means...

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