Brazilian Petroleum and Gas Institute: #EnergiaParaSuperar

IPB, a Brazilian Petroleum and Gas Institute, promoted its actions in keeping Brazil supplied during the COVID-19 pandemic by launching a digital campaign that featured testimonial videos from its employees.

Abstract

In the context of the pandemic and with the oil and gas sector affected by the crisis (covid-19 + oil price crisis in the international markets), the industry needed to position itself. The objective was to lead the conversations and give visibility to the countless humanitarian actions that were underway in the fight against covid-19, in addition to reinforcing that the operations could not be interrupted to keep the country's supply and essential activities running.

FSB developed a digital campaign under the concept "The essentials will not be lacking".

#EnergyTo Overcome

The main idea was to create a conceptual...

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