Abstract
In the context of the pandemic and with the oil and gas sector affected by the crisis (covid-19 + oil price crisis in the international markets), the industry needed to position itself. The objective was to lead the conversations and give visibility to the countless humanitarian actions that were underway in the fight against covid-19, in addition to reinforcing that the operations could not be interrupted to keep the country's supply and essential activities running.
FSB developed a digital campaign under the concept "The essentials will not be lacking".
#EnergyTo Overcome
The main idea was to create a conceptual...