Brazil, Display advertising expenditure by medium

An overview of display advertising spend by medium in Brazil since 2012.

Display advertising spend excludes paid search, classified and other advertising formats.

Data are provided by Kantar IBOPE and are net of discounts and include agency commission and press classified advertising, but exclude production costs. The original data from which these figures are derived are collected from a rate card survey. Figures for agency commission are estimates. Internet data from 2010 are supplied by IAB Brasil. ...

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