Branding Lessons from Prize Winning Canadian Campaigns: Part II
Read the case studies for the 2011 CASSIES here
- Immediate vs. Long-Term Effect.
- Refreshing a continuing campaign.
- Baby with the Bathwater.
- When a campaign stumbles.
- Turning a liability into a strength.
- Keeping it Simple.
- Great minds think alike.
- Emotional versus Rational.
- Likeability.
- Humour in a Serious Category.
- Problem versus Solution.
- Tough Topics.
Read Part I and Part III
Or read the complete notes here.
Notes:
1. Cassies uses “advertising” in its broad sense. It not only stands for advertising through broadcast, print, out of home etc. Where...