Brainy Bike Lights: Making urban cycling safer
Crawford Hollingworth
Campaign details
Brand owner: Brainy Bike LightsBrand: Brainy Bike Lights
Executive summary
This case study shows how Brainy Bike Lights applied scientific research to the development of safer, more effective bicycle lights, receiving widespread media coverage. In 2012 there were 19,000 accidents involving cyclists in the UK, probably another 500,000 near-miss incidents, and research has shown that car drivers simply don't see them. The challenge was to design bike lights to help cyclists stand out more effectively on urban streets, by making it easier for drivers to see...