Bournvita Swimmer
Campaign details
Brand owner: Mondelez India Foods Ltd. Lead agency: Ogilvy & Mather, IndiaBrand: BournvitaCountry: IndiaIndustry Functional foods, supplementsMedia: TelevisionBudget: Over 20 million
Executive summary
For the first time in the last few years Bournvita, a leading Milk Powdered Beverages (MPB) brand in the north-west India was losing market share while the MPB category overall and the competition were growing. The biggest competitor, Horlicks had intensified its effort in the north-west region, which was Bournvita's domain. Along with share loss, Bournvita also started to lose...