Bot fraud in 2017: Insights from the ANA

Stephen Whiteside

This article details the current bot fraud landscape, based on insights from a study produced by the Association of National Advertisers (ANA) and White Ops.

Bot fraud levels spike during major holiday occasions, and reach a peak as the commercial frenzy of Black Friday and Cyber Monday take hold, according to a new study published by the Association of National Advertisers (ANA) and White Ops, a company specializing in digital-advertising security.

Based on the online brand ads run by 49 ANA members between October 2016 and January 2017 – a group featuring American Express, Bank of America, Coca-Cola, General Mills, Lowe's, MillerCoors, Pernod Ricard, Target, Unilever and Walmart – and a comparison of this data with two previous studies, both conducted in August and September,...

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